So I’m in the throes of my yearly panic also known as “holiday shopping” when I hear on the morning news that Pizza Hut has come out with a fragrance.

Now, some lucky gift recipients on my list will be receiving some cologne or eau de parfum, to be sure.

But do I really want to give them something that will make them reek like they just got finished working an 11-to-7 at a fast-food pizza chain? That’s not exactly the mood I’m looking to evoke.

When I was a kid, my dad regularly gave my mom fancy perfumes for gift-giving occasions. She had a dresser-top full of luscious scents with exotic names like Opium and White Shoulders and Paloma Picasso. She had a bottle of Chanel No. 5 amongst the lovelies on her dresser, and each day that I was in high school, I spritzed something precious and expensive-smelling on my pulse points before I headed out the door.

To me, receiving expensive perfume reeks of specialness and decadence. So no. I will not be purchasing anything that makes anyone smell like mass-produced pizza.

Besides, there are so many choices nowadays. Have you been in the cosmetics department of any department store lately? Or how about an airport duty-free shop?

The choices are many, however, but the quality is meh. I mean, these days anyone can have a fragrance named after them.

Seriously. Consider an article I read last week in The New York Times. There, big and bold on page E3 of the Thursday Styles section, was a photo of Nicole Polizzi hawking her signature scent at a New York boutique.

That’s right, folks. Snooki has a scent.

Ewwww.

Guess who else has a fragrance bottled up? Lady Gaga. I’m thinking there might be a bit of a bacon bouquet to that one. And who knows what else.

How about Nicki Minaj? You wanna buy a perfume with her name on it? I’m not sure what that one smells like.

Kat Von D, the tattoo artist, has her own fragrance. Hmmmm. So does Paris Hilton.

Are these ladies known for their nice scents?

Even Ke$ha has her own perfume. It’s named after another word for a female dog. Nice. I’ll bet it smells like a meth lab.

Why can’t George Clooney put his name on a cologne? Or get behind a pefume, like his buddy Brad Pitt is for Chanel?

I digress.

These second-rate celebs think slapping their names on fragrances is the next step in their branding scheme. Consider Ms. Polizzi’s assessment of her fragrance, as reported in that New York Times story: “[Snooki] said her new scent has notes like apple blossom and so-called cashmere woods, ‘which I thought sounded classy.’ “

That’s “classy” with a “K.”